DESCRIPTION :
Marketing Manager - VWTS Assets Europe
Remote based in Europe
Excellent benefits
As English is the main language of this role, please submit your CV in English for screening purposes.
Join Veolia Water Technologies and Solutions at a unique time of growth and business expansion as we continue to build our presence across Europe.
In this role, you will oversee and implement inbound marketing strategies to attract, engage, and convert.
You will own and manage marketing for the Mobile Assets business in Europe, playing a crucial role in creating and maintaining new channels of communication and targeted campaigns to increase visibility of our ecological transformation value proposition.
What does the day-to-day look like?
* Inbound Marketing
* Develop and execute comprehensive inbound marketing strategies
* Research your market sector to understand customer needs
* Work closely with sales to fully understand their objectives for the sector.
* Work closely with the Domain Leader to develop a marketing strategy for the next period of expansion
* Content Creation and Optimization:
* Collaborate with internal marketing specialists and external agencies
* Manage the content for your assigned sector
* Ensure consistency in brand messaging and positioning
* Work with the digital team, conduct keyword research, implement on-page SEO tactics, improve search engine rankings and organic traffic.
* Develop lead generation campaigns
* Create and manage email marketing campaigns
* Work with the PR & Social Team to manage the company's social media presence
* Use social media channels for lead generation and brand awareness.
* Utilise marketing automation tools to streamline processes
* Work closely with the wider Europe Inbound Marketing team, PR & social team, digital team, and others to ensure seamless execution and accuracy of marketing initiatives.
* Stay abreast of the latest trends, best practices, and technologies in inbound marketing and digital marketing
* Measure marketing campaigns performance
* Work with the Europe marketing team, benchmark campaign performance against other sector campaigns and share best practice.
* Outbound Activities: Promotion of Valuable Content ie such as product books, webinars, or whitepapers
* Event Marketing: Participate in industry events, conferences, or webinars
* Drive sector strategy and seamless European rollout
* Ensure that local marketing activities are implemented and managed
* Support in the ongoing development of mini-websites.
* Plan, allocate, and control financial resources
* Google Analytics, Salesforce, automation dashboards or other marketing analytics platforms.
* Travel as required.
Code d'emploi : Responsable Marketing (h/f)
Domaine professionnel actuel : Responsables Communication, Marketing et Relations Publiques
Niveau de formation : Bac+3
Temps partiel / Temps plein : Plein temps
Type de contrat : Contrat à durée indéterminée (CDI)
Compétences : Modélisation des Processus Métier, Google Analytics, Automatisation du Marketing, Salesforce.Com, Marketo, Moteurs de Recherche, Hubspot, Pardot B2B Marketing Automation (Salesforce), Anglais, Capacité d'Analyse, Sens de la Communication, Sens de la Stratégie, Innovation, Campagnes Publicitaires, Systèmes Automatisés, Développement Commercial, Notoriété de Marque, Gestion de la Relation Client, Gestion d'Entreprises, Marketing Social, Création de Contenu, Marketing de Contenu, Planification de la Demande Client, Proposition de Valeur Client, Marketing Digital, Marketing Direct, Secteur Financier, Organisation d'Événements, Vente, Search Engine Optimization (SEO), Marketing, Inbound Marketing, Stratégies Marketing, Webconférence, Recherche sur les Mots Clés, Génération de Leads, Marketing Analytique, Gestion de Projet, Résonance, Médias Sociaux, Marché Cible, Traitement des Eaux, Marque (Branding), Organiser des Campagnes, Réalisation de Tableaux de Bord, Gestion de la Communication Interne
Courriel :
Reponse.VE@veolia.com
Téléphone :
0171750000
Type d'annonceur : Employeur direct