DESCRIPTION :
* In collaboration with the Corporate Marketing Communications Director and the Business Line SVP, define the Business Line Marketing Communications plan aligned with BL business global strategy and Corporate Marcom strategy and guidelines.
* Analyze market data and synthesize wide-ranging information such as customer personas, market competition, and BL performance records to create strategic insight and deliver accurate BL marketing communications strategy.
* Schedule Business Line marketing events (exhibitions, forums, conferences, webinars, workshops, etc.) and oversee the organization with the support of the Corporate Marketing Event Coordinator.
* Assist in the preparation of speakers' presentations and ensure external promotion.
* Support corporate marketing and advertising campaigns (social media, trade press, etc.), and global marcom initiatives by providing content and accurate messaging.
* Develop and execute offer launches, integrated marketing programs, initiatives, and promotional content for BL globally.
* Study media and industry sources to identify marketing trends and the competitive landscape that may impact or enhance the BL performance and positioning.
* Bring new ideas and concepts to develop innovative and effective solutions to BL business and marketing challenges.
* Oversee the creation of external marketing collateral (promotional materials, business presentations, articles, technical papers, press releases, infographics, videos, photos, etc.) that drive Business Line market presence and thought leadership.
* Work in conjunction with the key stakeholders (Business Line, Corporate MarCom incl. Marketing Digital, Marketing Strategic, Tendering, Commercial, Communications, Technical Lines and Operating Centers) to address various demands.
Communications:
* Support Corporate Public Relations team in media opportunities to highlight Business Line (press releases, media news…)
* Occasionally support Business Line internal communications activities (seminars,Yammer,etc)
Code d'emploi : Account Manager (autre) (h/f)
Domaine professionnel actuel : Chargé de Comptes Services aux Entreprises
Niveau de formation : Bac+5
Temps partiel / Temps plein : Plein temps
Type de contrat : Contrat à durée indéterminée (CDI)
Compétences : Yammer, Anglais, Sens de la Communication, Créativité, Pensée Critique, Polyvalence, Capacité de Persuasion, Sens de la Stratégie, Enthousiasme, Respect des Procédures, Axé sur le Succès, Motivation Personnelle, Leadership Éclairé, Innovation, Gestion d'Appels d'Offres, Campagnes Publicitaires, Articles Promotionnels, Relations Publiques, Diversité Culturelle, Entrepreneuriat, Marketing, Création d'Infographies, Communication Marketing Intégrée, Business International, Webconférence, Communication Marketing, Marketing Collatéral, Gestion de Projet, Persona (Expérience Utilisateur), Médias Sociaux, Gestion des Parties Prenantes, Stratégies d'Affaires, Capacités de Démonstration, Marque (Branding), Données du Marché, Gestion de la Communication Interne
Courriel :
contact-til@technip.com
Téléphone :
0472152140
Type d'annonceur : Employeur direct