DESCRIPTION :
Develop and implement the Business Lines marketing communications roadmap to enhance its visibility, offerings, reputation, customer base and profitability at the company level.
Support the global Corporate Marketing Communications strategy while ensuring alignment with the Business Lines internal and external MarCom efforts.
Reporting lines and interactions
Hierarchical reports to : Technip Energies Marketing Communications Director
Key interactions
Internally: SVP Sustainable Fuels, Chemicals & Circularity Business Line; Sustainable Fuels, Chemicals & Circularity Business Line team; Corporate MarCom; Marketing Strategy; Communications; Commercial; Business Development; and Technical teams.
Externally: Clients, partners, agencies and vendors as needed.
Typical background and experience, Collaborate with the Marketing Communications Director and SVP Business Line to define the Business Lines MarCom roadmap and plan. This includes synthesizing key information-such as priority offerings, target regions and audiences, client personas-to establish promotional priorities, timelines, and integrated campaigns aligned with Business Line objectives and Corporate MarCom strategies.
Conduct offers launches-including naming, branding, and launch planning-and execute integrated marketing programs, initiatives, and promotional content on a global scale.
Oversee the development of marketing collateral (business presentations, brochures including digital, product sheets, videos, animations, infographics, case studies, etc.) to drive market presence and thought leadership.
Build and manage the Business Lines marketing event calendar (exhibitions, forums, conferences, webinars) and oversee organization. Support preparation for speaking opportunities at panels or presentations and ensure effective external promotion. Represent the Business Line at targeted events.
Monitor media and industry sources to identify marketing trends and competitive landscapes that may impact or enhance Business Line visibility and market positioning.
Develop and update website content to ensure it remains current and aligns with the Business Lines objectives.
Manage promotional awareness or lead generation campaigns (emailing, webinars, newsletters, etc.).
Support advertising campaigns on digital channels (landing page, social media, paid media) and trade press campaigns by developing content (white papers, technical articles, etc.) and accurate messaging targeted to specific audiences.
Propose new ideas and concepts to develop innovative and effective solutions for Business Line marketing challenges.
Work closely with key internal stakeholders-including the Business Line, Corporate MarCom (Digital Marketing, Marketing Strategy, Tendering, Commercial, Communications, Technical Lines, and Operating Centers)-as well as with external providers or agencies to develop precise, high-quality content and effectively address a wide range of business needs.
Manage direct report within the team.
Communications
Support Public Relations team in media opportunities to highlight Business Line externally (press releases, interviews).
Assist Business Line with internal communications activities (seminars, workshops) and ensure its internal visibility through various channels (Viva Engage, intranet, webinar).
Other information about this opportunity;
This position will also require 10 to 15% of travelling time.
Your career with us
Working at Technip Energies is an inspiring journey, filled with groundbreaking projects and dynamic collaborations. Surrounded by diverse and talented individuals, you will feel welcomed, respected, and engaged. Enjoy a safe, caring environment where you can spark new ideas, reimagine the future, and lead change. As your career grows, you will benefit from learning opportunities at T.EN University, such as The Future Ready Program, Graduate Program, and from the support of your manager through check-in moments like the Mid-Year Development Review, fostering continuous growth and development.
Whats Next?
Once receiving your system application, our recruiting team will screen and match your skills, experience, and potential team fit against the role requirements. We ask for your patience as the team completes the volume of applications with a reasonable timeframe. Check your application progress periodically via personal account from created candidate profile during your application.
We invite you to get to know more about our company by visiting www.ten.com and follow us on LinkedIn, Instagram, Facebook, X and YouTube for company updates.
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Code d'emploi : Assistant Marketing (h/f)
Domaine professionnel actuel : Employés des Services Marketing et Publicité
Niveau de formation : Bac+5
Temps partiel / Temps plein : Plein temps
Type de contrat : Contrat à durée indéterminée (CDI)
Compétences : Applications Logicielles, Salesforce.Com, Pardot B2B Marketing Automation (Salesforce), Anglais, Sens de la Communication, Créativité, Compétences Interpersonnelles, Polyvalence, Capacité de Persuasion, Patience, Sens de la Stratégie, Enthousiasme, Sens du Service, Axé sur le Succès, Esprit d'Équipe, Motivation Personnelle, Leadership Éclairé, Sens du Commerce, Innovation, Gestion d'Appels d'Offres, Campagnes Publicitaires, Promotion des Ventes - Marketing Promotionnel, Chimie, Systèmes Automatisés, Développement Commercial, Conception de Brochures, Gestion de la Relation Client, Gestion des Éxigences Métiers, Relations Publiques, Marketing Digital, Organisation d'Événements, Expositions Artistiques, Gouvernance, Marketing, Création d'Infographies, Communication Marketing Intégrée, Stratégies Marketing, Business International, Webconférence, Intranet, Génération de Leads, Communication Marketing, Placement de Produit, Marketing Collatéral, Revue de Développement, Médias Sociaux, Communication Stratégique, Livre Blanc, Capacités de Démonstration, Marque (Branding), Bardage, Études de Cas, Gestion de la Communication Interne, Publicité Payante, Technologie du Marketing, KSXLRFM32AH7DRBXMLAV
Type d'annonceur : Employeur direct
