DESCRIPTION :
o Produce reference messaging and corporate supports to present the company to exterior publics, through speeches, presentations, videos, articles…
· Manage the corporate website
o Develop corporate content that highlights the positioning, strategy and values of the company (articles, videos, pictures…) and guarantee it is always up to date.
o Publish regularly on the News section.
o Pilot regular metrics analysis.
o Implement corrective actions / evolutions in coordination with the technical team (PO), contributors and agencies.
· Curate the corporate LinkedIn accounts
o Build and implement an editorial framework for LinkedIn, aimed to highlight Motul's strategy and successes, and aligned with the brand narrative.
o Create relevant content that is adapted to the target and the format.
o Publish regularly on the Motul LinkedIn account.
o Support the agency for the Community management of the corporate LinkedIn account.
o Help top managers to amplify corporate news on their LinkedIn account.
· Media relations
o Support spokesperson with the necessary tools: messaging, Q&A, statements.
o Prepare the press materials: releases, kits, photos, videos.
o Distribute the press materials to targeted journalists.
o Respond to media inquiries.
o Accompany spokespersons in their speeches.
o Organize press events.
o Monitor the press coverage: monthly, after each announcement. Conduct regular media monitoring to identify risks and opportunities.
· Crisis communication
o Support the preparation of holding statements, Q&As and key messages for sensitive or urgent situations.
o Support monitoring and post-crisis analysis.
· Manage Heritage collection and related communication
o Manage the Motul collection: inventory, digitalization, retail process
o Showcase Motul's heritage collection in exhibitions, fairs, museums…
o Craft messages to promote Motul's legacy and link it to current life of the company
· Budget & organisation
o Pilot external agencies and manage the related budgets: brief, coordination of the workstream, monitoring to guarantee correct implementation of projects and actions.
· Performance monitoring & KPIs
o Define and track key performance indicators for external communication activities (media relations, corporate website, LinkedIn).
o Provide regular reporting and insights to continuously improve communication effectiveness
* Strong technical skills in copywriting, with clear, impactful written and verbal communication abilities.
Code d'emploi : Responsable Communication (h/f)
Domaine professionnel actuel : Responsables Communication, Marketing et Relations Publiques
Niveau de formation : Bac+3
Temps partiel / Temps plein : Plein temps
Type de contrat : Contrat à durée indéterminée (CDI)
Compétences : Ms Office, Analyseur de Performances, Anglais, Français, Sens de la Communication, Leadership, Honnêteté, Motivation Personnelle, Écoute Active, Actions Correctives et Préventives (Capa), Community Management, Relations Publiques, Création de Contenu, Communication de Crise, Planification de Projets, Numérisation, Marketing, Commerce de Détail, Inventaire et Contrôle du Stock, Capacités de Démonstration, Métrique, Budgétisation, Réalisation du Projet, Copywriting, Musées, Publication / Edition, Gestion des Fournisseurs, Gestion de Comptes Clients, Analyse des Médias, Rapports KPI
Téléphone :
0148117000
Type d'annonceur : Employeur direct