DESCRIPTION :
Within Technip Energies' Corporate Digital Marketing function, you will actively support multi-digital channel campaigns to enhance company visibility, promote our technology and offerings, strengthen our reputation, expand our customer base, and optimize our online presence.
The primary responsibilities of this position:
Campaign Planning and Execution
* Assist in planning and executing multi-channel campaigns to drive targeted traffic to our company website and generate quality leads.
* Support the implementation and optimization of corporate digital marketing campaigns across Search Engine Advertising (SEA), Social Media Advertising (SMA), Search Engine Optimization (SEO), Social Media Marketing (SMM), and email marketing (newsletters).
* Contribute to email campaigns, webinars and new launch offers and support Salesforce marketing automation campaigns on Pardot.
* Assist in disseminating digital marketing campaign information through internal business social platforms.
Measurement and Analysis
* Use tools like Piano Analytics to analyze and interpret digital marketing data, evaluating campaign effectiveness and providing actionable insights.
Content Creation
* Work with graphic and motion graphic designers to coordinate the creation of engaging digital content (teasers, case studies, videos) for campaigns and website updates.
* Develop and manage a content calendar for articles, whitepapers, newsletters, videos, etc.
Cross-Functional Team Collaboration
* Work closely with Digital Communications, Marketing Communications, Commercial, Business Development, and technical teams to support the overall digital marketing strategy.
Niveau de formation : Bac+5
Temps partiel / Temps plein : Plein temps
Type de contrat : Alternance
Compétences : Analyse des Données, Transmission de Données, Contenu Digital, Automatisation du Marketing, Salesforce.Com, Moteurs de Recherche, Pardot B2B Marketing Automation (Salesforce), Anglais, Sens de la Communication, Créativité, Capacité de Persuasion, Enthousiasme, Axé sur le Succès, Esprit d'Équipe, Implication et Investissement, Campagnes de Publicité, Développement Commercial, Marketing Social, Relations Publiques, Création de Contenu, Marketing Digital, Marketing Direct, Search Engine Optimization (SEO), Conception et Design Graphique, Webconférence, Communication Marketing, Canal de Commercialisation, Plan Marketing, Mesure et Métrologie, Motion Graphic Design, Médias Sociaux, Gestion de Site Web, Piano, Capacités de Démonstration, Organiser des Campagnes, Études de Cas, Publicité Sociale
Courriel :
contact-til@technip.com
Téléphone :
0472152140
Type d'annonceur : Employeur direct